Healthcare Marketing in 2009: The Year in Review
On the other hand, I think that in 2009 we had a collective "a-ha moment" as we came to understand that employee satisfaction is one of the biggest influencers on patient satisfaction. The math is simple: Happy employees equal happy patients and families, creating increased word of mouth, a stronger brand, and a better bottom line. And as the importance of the patient experience continues to grow in 2010, I think healthcare organizations will catch up with me on this prediction, too.
One more prediction for you: Unless my crystal ball is cracked, next week's column will take a look at the year ahead and the healthcare marketing trends that will emerge in 2010.
An added bonus: It's also a popular time of year for "top 10" stories. One of my top picks? 10 Weird Healthcare Stories of 2009 by HealthLeaders Media editor John Commins.
Note: You can sign up to receive HealthLeaders Media Marketing Weekly, a free weekly e-newsletter that will guide you through the complex and constantly-changing field of healthcare marketing.
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- Consumerism Drives Healthcare Branding, Rebranding Efforts
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- 3 Traits Personality Assessments Can't Reveal
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital
- Antibiotic Overuse a 'Huge Threat' to Patient Safety, Says CDC
- CHS Hacked, 4.5M Patient Records Compromised
- Carondelet to Pay $35M to Settle Fraud Allegations
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013