Healthcare Marketing in 2009: The Year in Review
On the other hand, I think that in 2009 we had a collective "a-ha moment" as we came to understand that employee satisfaction is one of the biggest influencers on patient satisfaction. The math is simple: Happy employees equal happy patients and families, creating increased word of mouth, a stronger brand, and a better bottom line. And as the importance of the patient experience continues to grow in 2010, I think healthcare organizations will catch up with me on this prediction, too.
One more prediction for you: Unless my crystal ball is cracked, next week's column will take a look at the year ahead and the healthcare marketing trends that will emerge in 2010.
An added bonus: It's also a popular time of year for "top 10" stories. One of my top picks? 10 Weird Healthcare Stories of 2009 by HealthLeaders Media editor John Commins.
Note: You can sign up to receive HealthLeaders Media Marketing Weekly, a free weekly e-newsletter that will guide you through the complex and constantly-changing field of healthcare marketing.
- Surgical Checklists Unused in 10% of Hospitals, CMS Data Shows
- Doctors Feel Pressure to Accept Risk-based Reimbursement
- 3 Insider Tips on Cutting Costs without Strangling Growth
- 4 Tectonic Shifts Shaking Up Healthcare
- As Medicare Advantage Cuts Loom, Disagreement Over Program's Stability
- A Fresh Look at End-of-Life Care
- Roundtable: To Arrest HAIs, Culture Trumps Campaigns
- Heart Attack Patient Costs Skyrocket Beyond 30 Days
- 3 in 4 Patients Want E-mail Consultations
- ACGME Chief Sees 'Huge' Risk of Error in Proposed Assistant Physician Licensure