Healthcare Marketing in 2009: The Year in Review
On the other hand, I think that in 2009 we had a collective "a-ha moment" as we came to understand that employee satisfaction is one of the biggest influencers on patient satisfaction. The math is simple: Happy employees equal happy patients and families, creating increased word of mouth, a stronger brand, and a better bottom line. And as the importance of the patient experience continues to grow in 2010, I think healthcare organizations will catch up with me on this prediction, too.
One more prediction for you: Unless my crystal ball is cracked, next week's column will take a look at the year ahead and the healthcare marketing trends that will emerge in 2010.
An added bonus: It's also a popular time of year for "top 10" stories. One of my top picks? 10 Weird Healthcare Stories of 2009 by HealthLeaders Media editor John Commins.
Note: You can sign up to receive HealthLeaders Media Marketing Weekly, a free weekly e-newsletter that will guide you through the complex and constantly-changing field of healthcare marketing.
- MU Compliance Announcement Sparks Concern, Confusion
- New G-Codes to Pay Doctors for Broad Array of Non-Face-to-Face Care
- Scary Financial Challenges for 2014
- MGMA Urges 'End-to-End' ICD-10 Testing
- 1 in 5 CT Screenings for Lung Cancer Results in Overdiagnosis
- Telehealth Improves Patient Care in ICUs
- CMS Sets 2014 Pay Rates for Hospital Outpatient and Physician Services
- LifePoint Bolsters Presence in Michigan's Upper Peninsula
- States Rejecting Medicaid Expansion Forgo Billions in Federal Funds
- Douglas Hawthorne—A Chance to Do Something Big