Invest in Interactive Media to Enhance Patient Experience
Interactive distractions, such as educational video games in waiting areas, can also improve the patient experience and create a technology-savvy image for the organization, the speakers said.
To consider which interactive programs your organization may want to implement, Kasdan and Olson suggest following these steps:
- Look at your brand position and determine how technology can help you deliver on this promise.
- Form an interdisciplinary committee to gain multiple perspectives.
- Consider the hospitals mission, position, and branding.
- Identify patient and visitor pain points and other barriers.
- Consider how to eliminate pain points via technology.
- Determine if there is an opportunity for competitive advantage.
By eliminating website restrictions and investing in interactive media, your patients, their visitors—and the occasional healthcare journalist—will have a much more pleasant stay at your hospital.
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