Invest in Interactive Media to Enhance Patient Experience
Interactive distractions, such as educational video games in waiting areas, can also improve the patient experience and create a technology-savvy image for the organization, the speakers said.
To consider which interactive programs your organization may want to implement, Kasdan and Olson suggest following these steps:
- Look at your brand position and determine how technology can help you deliver on this promise.
- Form an interdisciplinary committee to gain multiple perspectives.
- Consider the hospitals mission, position, and branding.
- Identify patient and visitor pain points and other barriers.
- Consider how to eliminate pain points via technology.
- Determine if there is an opportunity for competitive advantage.
By eliminating website restrictions and investing in interactive media, your patients, their visitors—and the occasional healthcare journalist—will have a much more pleasant stay at your hospital.
- CVS Ramps Up Retail Clinics with Provider Affiliations
- 4 Tectonic Shifts Shaking Up Healthcare
- Medical Errors Third Leading Cause of Death, Senators Told
- As States Regulate Provider Competition, Common Threads Emerge
- Chronic Disease Care Costs Get Bipartisan Attention
- CareFirst Announces PCMH Program Results
- Mayo Tops U.S. News Best Hospitals Rankings
- Hospitals Seeking to Understand PPACA Impact Turn to Data
- Telemedicine Providers Welcome AMA Guidelines
- Recruiting Retired Clinicians