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Invest in Interactive Media to Enhance Patient Experience

Marianne Aiello, for HealthLeaders Media, September 29, 2010

Interactive distractions, such as educational video games in waiting areas, can also improve the patient experience and create a technology-savvy image for the organization, the speakers said.

To consider which interactive programs your organization may want to implement, Kasdan and Olson suggest following these steps:

  • Look at your brand position and determine how technology can help you deliver on this promise.
  • Form an interdisciplinary committee to gain multiple perspectives.
  • Consider the hospitals mission, position, and branding.
  • Identify patient and visitor pain points and other barriers.
  • Consider how to eliminate pain points via technology.
  • Determine if there is an opportunity for competitive advantage.

By eliminating website restrictions and investing in interactive media, your patients, their visitors—and the occasional healthcare journalist—will have a much more pleasant stay at your hospital.

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1 comments on "Invest in Interactive Media to Enhance Patient Experience"


clay (9/29/2010 at 1:12 PM)
My question is why are there restrictions? My guess is that the hospitals and clinics are attempting to limit employee access to certain social media sites while on the clock. This is not an uncommon practice in business, and to an extent it is understandable as you want employees working and not using social media for recreational purposes on the clock. But in doing so, it seems they are restricting patient and visitor access as well. It seems to me that at some point either a balance will need to be struck or hospitals will need to invest in more advanced networks or multiple networks.