Lexington Medical Center Puts a New Spin on Video Testimonials
"The message is that we are here for the woman for her entire life?from having babies to all the other services they'll need as they get older," Shelley said. "It's a message that we really wanted to focus on and one we really invest our ad dollars into."
Shelley views the women's services effort as an umbrella campaign. The second leg, which launches in September, will focus on the many OBGYN practices affiliated with LMC.
"We have a number of OBGYN websites and rather than promote each individually, we promote them as a whole," he said.
This leg of the campaign will also feature physician videos.
Through the videos, "you get to know the physician as a person, which is rare," Shelley said. "How often do you get to go in and interview six doctors before you decide on one? Here you really get an idea of who they are because they get very personal and talk about why the practice medicine."
The videos are a crucial element of the campaign, because they help depict the real hospital experience.
"We use these women in the ads talking about the hospital, so it's coming from their own experience," Shelley said. "So when you come here and you've seen our TV ads or print ads or heard the radio, you're going to experience pretty much what we have portrayed."
- New G-Codes to Pay Doctors for Broad Array of Non-Face-to-Face Care
- CMS Sets 2014 Pay Rates for Hospital Outpatient and Physician Services
- Telehealth Improves Patient Care in ICUs
- Hospital M&A Volume Up, Value Down in 3Q
- States Rejecting Medicaid Expansion Forgo Billions in Federal Funds
- Douglas Hawthorne—A Chance to Do Something Big
- 50 Years of Fighting Pressure Ulcers Called Into Question
- Why You Should Involve Patients in Nursing Handoffs
- Nonprofit Hospital Outlook 'Negative' in 2014
- The 5 Biggest Healthcare Finance Trouble Spots