Unfortunately, the patient experience bar has been set low, but this also means there is a prime opportunity for hospital marketers to give every patient the celebrity treatment, even if there isn't room in the budget for any major redesigns.
To glean some insight, I researched three hospitals that have recently updated their facilities to improve the patient experience and incorporate evidence-based design elements: Fort Belvoir Community Hospital in Virginia, Children’s Hospital Colorado, and Dublin Methodist Hospital in Ohio.
Enhance privacy and include families
Whether the patient is a music mogul or an average Joe, everyone values their privacy during a hospital stay. Patients are also keen to keep their loved ones near.
Beyoncé's Lenox Hill Hospital offers patients private and semi-private rooms as well as nearby family waiting rooms.
At Virginia's Fort Belvoir Community Hospital, all patient rooms are private and divided into three sections—a physician area, a patient area, and a family area. Each room also includes a couch and pull-out bed for family members.