Patient Loyalty Programs Show Their True Value
The program also offers regular health education seminars aimed at older people and a free one-year membership to the hospital's Generations Senior Program, which organizes events and outings for those over 50 years old.
"This is a way to get a mailing list and send them information," Lynn Anderson, Botsford's marketing and public relations manager, told the Post. "In this day and age, with so much competition, you need to make a connection with patients."
And Botsford has plenty of competition—there are seven other hospitals in its primary target market in the northern and western Detroit suburbs.
Relationship-building for improved outcomes
Programs like Botsford's VIP card create a channel for open dialogue between the hospital and patients, which holds the promise of improved patient outcomes.
Now that hospitals can be fined for having higher-than-usual 30-day readmission rates for certain conditions, the pressure is on to improve preventive strategies and increase patient communication whenever possible.
- New G-Codes to Pay Doctors for Broad Array of Non-Face-to-Face Care
- CMS Sets 2014 Pay Rates for Hospital Outpatient and Physician Services
- Telehealth Improves Patient Care in ICUs
- Hospital M&A Volume Up, Value Down in 3Q
- Douglas Hawthorne—A Chance to Do Something Big
- States Rejecting Medicaid Expansion Forgo Billions in Federal Funds
- Why You Should Involve Patients in Nursing Handoffs
- 50 Years of Fighting Pressure Ulcers Called Into Question
- Small Doesn't Mean Doomed
- The 5 Biggest Healthcare Finance Trouble Spots