Patient Loyalty Programs Show Their True Value
The program also offers regular health education seminars aimed at older people and a free one-year membership to the hospital's Generations Senior Program, which organizes events and outings for those over 50 years old.
"This is a way to get a mailing list and send them information," Lynn Anderson, Botsford's marketing and public relations manager, told the Post. "In this day and age, with so much competition, you need to make a connection with patients."
And Botsford has plenty of competition—there are seven other hospitals in its primary target market in the northern and western Detroit suburbs.
Relationship-building for improved outcomes
Programs like Botsford's VIP card create a channel for open dialogue between the hospital and patients, which holds the promise of improved patient outcomes.
Now that hospitals can be fined for having higher-than-usual 30-day readmission rates for certain conditions, the pressure is on to improve preventive strategies and increase patient communication whenever possible.
- CVS Ramps Up Retail Clinics with Provider Affiliations
- 4 Tectonic Shifts Shaking Up Healthcare
- Contradictory Obamacare Rulings Issued by Appellate Courts
- Drug Pricing 'Tantamount to Greed,' Lawmaker Says
- Study Puts Spotlight on Preventing Fall-Related Injuries
- As HIPAA Breaches Accelerate, Tools Lag
- Wanted: Nurse PhDs
- Roundtable: Life After a Healthcare Organization Acquisition
- The Infection-Busting Treatment Payers Don’t Want to Talk About
- Medical Errors Third Leading Cause of Death, Senators Told