As Twitter Matures, Hospitals Harness its Power
Real-time communication with patients, providers
Today many hospitals are on Twitter, but only some are using the network to its full marketing potential and gaining measurable results. One of these trailblazers is Atlanta Medical Center, led by its director of marketing and public relations, Marcus Gordon.
Gordon uses the AMC Twitter account to communicate with patients, providers, and media, to manage crises, implement service recovery, and promote key service lines.
"Being part of a conversation, and having the opportunity to participate and help drive the direction of a conversation, is a very valuable thing," he says. "Twitter, along with Facebook and other online social networks, are digital word-of-mouth marketing tools that need to play a role in any organization's marketing/public relations strategy."
Twitter is a great way to take the pulse of an organization, Gordon says, through both positive and negative mentions. Patients who may not share their experience via letter, email, or even Facebook post, are often more apt to do so on a platform like Twitter.
- The Secret to Physician Engagement? It's Not Better Pay
- Two-Midnight Rule Must be Fixed or Replaced, Say Providers
- Hospital Groups Strike Back at Hospital Rating Systems
- AHIP: Enormity of HIX Challenges Sinks In
- Don't Underestimate Emotional Intelligence
- 4 Reasons PCMH Principles Aren't Going Away
- Yale New Haven Health Partners with Tenet Healthcare in CT
- Evidence-Based Practice and Nursing Research: Avoiding Confusion
- Care Coordination Tough to Define, Measure
- SCOTUS Review of NC Board Case 'A Very Big Deal' to Providers