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3 Ways Green Hospital Initiatives Aid Marketing Efforts

Marianne Aiello, for HealthLeaders Media, June 6, 2012

"We hold ourselves to a standard that places the buildings they enter, the equipment used to treat them, the food they eat, and the air they breathe as an element of overall care and support for our patients," she says. "We know that our patients come to us trusting that we do our best for them, and our green initiatives certainly help us secure that trust."

North Shore University Hospital also received a "Partner for Change Award" from Practice Greenhealth last month. The award recognizes healthcare facilities that continuously improve and expand upon their mercury elimination, waste reduction, and source reduction programs. NSUH received the award for environmental performance in recycling and waste reduction, participation in the health system's green cleaning program, and measures to reduce mercury in all medical procedures and non-toxic paint products. 

Additionally, earlier this year the hospital's Katz Women's Hospital third-floor renovation project achieved a LEED Platinum certification, the industry's highest rating for sustainable design, green building materials and energy-efficient systems.  The facility is the third hospital project worldwide to receive this distinction.
NSUH leaders believe these green accomplishments set them apart in their highly competitive marketplace.

"For the most part, all of the healthcare facilities in our area provide excellent medical care," says Maurice LaBonne, senior vice president of facilities services at the 15-hospital system. "When provided with the opportunity to choose where to have a medical procedure done green buildings have a distinct advantage over those which do not meet the standards." View Slideshow.

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1 comments on "3 Ways Green Hospital Initiatives Aid Marketing Efforts"


Martina Steen (6/7/2012 at 12:14 AM)
Hospitals taking a more holistic approach to promoting health and bettering lives of people seems to be a natural step. By being a pro-active role models this way could in the long run prevent people seeking care. It's a win-win situation.