Gundersen Revs Population Health Initiatives
But with the changes brought on by healthcare reform, Gundersen has retooled its marketing approach to population health.
"We must to align our work to help our healthcare systems reduce the cost of care through focused marketing strategies that engage consumers in getting and staying healthy, and in building a relationship with their primary care team through medical homes," says Pamela Maas, chief business development and marketing officer.
While in the past Maas' key collaborators have been Gundersen service line leaders, future partners and areas of focus will include chronic disease management priorities, dietitians, therapists, wellness coordinators, and public health experts. Community partnerships and non-traditional care providers, such as chiropractors, will also play key roles as marketing partners in engaging consumers in health and wellness, she says.
In early 2012, Maas and her team launched a campaign called "Balance Your 7" aimed at positioning the hospital as the place to go for wellness by engaging consumers in their health through valuable, fun, and interactive wellness and prevention tools.
- CMS Sets 2014 Pay Rates for Hospital Outpatient and Physician Services
- FDA hopes hospitals will switch to newly regulated pharmacies
- The 5 Biggest Healthcare Finance Trouble Spots
- Not-for-Profit Hospitals Find Opportunity Amid Uncertainty
- Nonprofit Hospital Outlook 'Negative' in 2014
- The Most Polarizing Topics in Healthcare IT
- Are ACOs Really Different from HMOs?
- How CPOE Will Make Healthcare Smarter
- Why You Should Involve Patients in Nursing Handoffs
- Rise of the Chief Strategy Officer