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3 Outstanding Breast Cancer Awareness Campaigns

Marianne Aiello, for HealthLeaders Media, October 24, 2012

"Blow Away Breast Cancer" rally

On October 19, Nyack (NY) Hospital hosted its second annual "Blow Away Breast Cancer" rally, a pinwheel-themed event to raise awareness for the disease. Last year, rally attendees planted a pinwheel for each person they knew affected by breast cancer.

This year, the hospital added a twist by hosting a pinwheel-inspired bakers' battle, in which nine local bakeries participated. Check out a video of the event on the local Patch News page.

Once again, pinwheels were available for attendees to plant in honor of a loved one battling the disease. The hospital also partnered with a local grocery store, which sold pinwheels in exchange for donations, and a local restaurant, which hosted a "Blow Away Breast Cancer" 5K race.

Funds raised go toward helping the medically underserved receive education and screenings at Nyack Hospital's Breast Center. The fundraising goal this year was $10,000.

Like Dominican Hospitals, Nyack Hospital used its community connections to get the whole neighborhood involved. It's a safe bet that most residents have seen at least one piece of related promotional this month.

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1 comments on "3 Outstanding Breast Cancer Awareness Campaigns"


Kate Grey (10/24/2012 at 7:39 PM)
Marianne, thank you for recognizing St. Rose Dominican Hospitals as one of the nation's outstanding breast cancer awareness programs. I am new to St. Rose, and this year was my first Regatta. It was held two Saturdays ago - just three days after my own mother was diagnosed with breast cancer. Given that, it was especially moving for me to watch breast cancer survivors participating in the Flowers on the Water ceremony, as well as to see teams of survivors paddling away aiming to win, and other teams from around the world paddling in support. It's a special thrill to see your recognition of our program.