Create senior-specific web pages
Sacred Heart Health System in Pensacola, FL, has taken several steps to reach out to seniors online, including a Senior Health Library with links to dozens of topics seniors may be interested in, from hearing loss to pneumonia to nutrition and exercise.
Similarly, Overlake Medical Center in Bellevue, WA, has an Online Senior Resources page on its site, detailing senior-specific services as well as informing them of high-tech options such as the ability to use an online medication tracker and access their personal health records online.<
Overlake's site doesn't just link to these tools, it explains them clearly.For example:
"Personal Health Record—A booklet to keep track of your health and medication history. Read instructions for how to assemble your own Personal Health Record. Download the Personal Health Record PDF to print a hard copy; download the Personal Health Record Word document to keep an electronic account of your medical history. View a list of electronic PHRs currently available."
This explains all the options, from no-tech to low-tech to high-tech, so seniors can choose what they're most comfortable with.