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Top 3 Ways Hospitals Take Advantage of Holiday Cheer

Marianne Aiello, for HealthLeaders Media, January 2, 2013

1.Taking advantage of increased retail traffic
The best way to interact in person with potential patients during shopping-heavy holidays is to take your promotion to them. Or, more specifically, to the mall.

That's what Saint Barnabas Medical Center did in what might have been the most creative holiday initiative of the year. It took two Da Vinci Robotic Surgical Systems for shoppers to test drive at a nearby mall.

The Livingston, NJ, medical center displayed the robots from 9 a.m. to 9 p.m. on December 16, with doctors on hand to explain how the technology works and to help shoppers try their hand at manipulating the machine.

The event allowed physicians to explain the health benefits of minimally invasive procedures and garnered some press coverage in the process. Even some former patients showed up to see how the machine that helped with their surgery actually worked.

This is an innovative tactic that can be altered to fit any location or service line. Go to where people are, show them something interesting and/or entertaining, and explain the benefits of your services.

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1 comments on "Top 3 Ways Hospitals Take Advantage of Holiday Cheer"


Leah Ekmark Williams (1/2/2013 at 1:13 PM)
Thanks for the great article with reminders and tips about ways for hospitals to spread holiday cheer in their communities. These are all great ideas and definitely [INVALID] pressworthy opportunities, especially within the community. We also found success with a singing hospital employee from Lake Pointe Medical Center in Rowlett, Texas. Lake Pointe has a "rapping nurse" who [INVALID]d a CPR rap - we were able to use this angle during the back to the back-to-school season and put a fresh spin on CPR techniques for the media. They loved it and it had great visual appeal! You can view the video here: http://ow.ly/gugoy. I hope this tip helps other hospital PR or marketing pros as they are looking for new angles to get the media's attention in 2013.