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3 Ways to Feature Employees in Hospital Marketing Campaigns

Jacqueline Fellows, for HealthLeaders Media, June 19, 2013

2. P4 Health at Ohio State University's Wexner Medical Center
This campaign, launched at the end of 2012, was aimed at "4 P's" of health and wellness: Predictive, Preventative, Personalized, and Participatory, hence the name, P4 Health.

The effort was first introduced to the 17,000 faculty and staff at OSU Wexner via a microsite. The marketing staff said it was pushed out to employees so they could serve as an example to the community of living healthier and kicking bad habits.

Each time an employee pledged to be tobacco free, exercise, eat better, or reduce their stress, her name was placed on a large graphic that included other employees who had also pledged. Employees could also choose to remain anonymous, but the point was to show there is strength in numbers, and encouragement from fellow peers, even in a large system like OSU Wexner.

Employees who had made a pledge were also featured in YouTube videos produced to show support for participation in the P4 Health campaign. Engaging employees in this wellness effort shows the organization's commitment to the health of its employees and community.

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