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Social Media is Serious Business for Healthcare Providers

Jacqueline Fellows, for HealthLeaders Media, July 10, 2013

Path to social media begins with one click
Mayo makes the transition from no-presence to some-presence on social media easy for hospitals, no matter the size. The center's resources are geared to helping novices and advanced practitioners.

Its Social Media Health Network, a project of MCCM, connects more than 130 hospitals and other healthcare related organizations to share best practices. And the members' names are not just a who's who of hospitals. It includes smaller facilities, too, such as Faquier Health, a 97-bed hospital in Warrenton, VA.

In the years since MCCM debuted with podcasting in 2005, Mayo's social media presence has grown to more than 570,000 Twitter followers. It's Facebook and YouTube presence is equally enviable. And there's no real "secret" to social media, says Aase.

Aase asserts that instead of thinking of social media as big ball of confusion, it should be thought of more like the USDA food pyramid. An organization's use of social media channels need to be balanced and focused toward specific goals.

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