Marketing
e-Newsletter
Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Google Glass Medical Pioneers Balance Technology and Marketing

Jacqueline Fellows, for HealthLeaders Media, August 28, 2013

When Ismail Nabeel, MD, assistant professor of general internal medicine at Ohio State's Medical Center, was chosen to test-run Google Glass this year, he went to the marketing department to help plan a live surgery event that would emphasize the hospital's willingness to try out new technology.

"We talk a lot here about creating the future of medicine," says Julie Scott, senior director of public relations for Ohio State's Medical Center. "From a media standpoint, and building our reputation, we felt like it was a great opportunity to highlight the innovative work that goes on here in improving healthcare and education."

On August 21, orthopedic surgeon Christopher Kaeding, MD, repaired 47-year old Paula Kobalka's torn ACL at the Columbus, Ohio-based hospital while wearing Google Glass to record and broadcast the surgery.

Kobalka says Kaeding assured her that her knee would be the only body part students would see. She says agreeing to be the guinea pig Kaeding operated on using Google Glass was easy.

"I'm a dental hygienist," she says. "I am already in the healthcare industry, and I'm all for anything to help. It's nice because 50 medical students can look at a knee in surgery. This is going to be another piece of technology. To me, at 47, l I think it's pretty awesome."

1 | 2 | 3 | 4 | 5

Comments are moderated. Please be patient.