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Show, Don't Tell, Telehealth Benefits

Marianne Aiello, for HealthLeaders Media, April 2, 2014

"Telehealth services are rapidly becoming a very important part of healthcare delivery under the new paradigm, but we unfortunately don't have a regulatory environment or policy environment that accommodates the new technology," he told The Washington Post. "It hasn't been changed in about 15 years."


How Telemedicine Drives Volume, Revenue


It's clear that change is in the air and, for hospital marketers, that means thinking ahead to how to best communicate and promote expanded telehealth services.

Rebrand It
Some have called for a telehealth rebranding of sorts, positing that the name suggests care at a distance, which implies poorer quality. Daschle's alliance, for instance, is using the term "connected care." While a change in semantics may help gain traction in Washington, the real value lies in the message and, ultimately, the patient's care experience.

In the hospital world, where "telehealth" is still the word of choice, many organizations are sending a strong, clear message about how remote and electronic services can benefit patients.

Swedish Medical Center, which offers telehealth services for EEG, gastroenterology, ICU, interpreters, movement disorders, neurology, neurosurgery, sleep, spine, and stroke care, launched its TeleICU in 2004, becoming the first hospital to do so in Washington state.

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1 comments on "Show, Don't Tell, Telehealth Benefits"


Sandy Clark (4/8/2014 at 5:07 PM)
I share the telehealth vision described in quote "Our vision is that any patient anywhere in the world, whether it's 50 miles north of here or 5,000 miles away can contact Miami Children's Hospital and get the correct specialist on the case so that the child receives the right care as soon as possible,". As I understand the billing rules surrounding telehealth services, the provider of care must be clinically licensed in the state where the patient is sitting at the time care is provided. If this is indeed the case, how are you effectively and efficiently able to staff clinicians to meet the needs of patients requiring care on an urgent basis. Thank you in advance for sharing your insight. sandy