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Hospitals Hop on World Cup Bandwagon

Marianne Aiello, for HealthLeaders Media, July 9, 2014

Of course, the most popular way for hospitals to leverage World Cup fever was promote their wellness, orthopedic, and sports medicine programs.

Take East Jefferson General Hospital in Louisiana, which cleverly posted a photo of a US striker Clint Dempsey on Facebook with the caption, "World Cup athletes have to be in their best shape to play in this fast-paced sport. The Wellness Center offers strength training and nutrition counseling to help you achieve your optimal health. For more information, call the Wellness Center at 503-6868."

Turning Goodwill into Bad PR
Unfortunately, with every celebration comes the unavoidable stick in the mud.

Hospitals in Vancouver cut streaming World Cup access to workers due to concerns that they were spending too much time watching the games and neglecting patient care.

"We have seen periods of excessive congestion on the internet feed during game times. This has the potential to directly impact patient care areas that rely on the network for their delivery of clinical care," reads a memo Canadian health officials sent to hospitals. "In order to mitigate any further risk, we are taking the proactive step to disable access."

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