Tweet Smears Hospital's Discharge Incentive Campaign
When I saw @Nurse_Rachel_'s tweet, I wondered: What was Sinai Hospital thinking?
So I called Betsy Haley, Sinai's communications and social media manager, who says this was the first she'd heard about such a contest. After she checked, she was adamant that the implications in the tweets from @Nurse_Rachel_ were false.
The campaign is real, and that was a real photograph of the notice in the nurse manager's binder. But nurses are being incentivized to discharge patients from the hospital only after the physician's discharge order is signed, she says.
She read me the hospital's statement:
"What you have seen on this Twitter account is part of an internal campaign to improve patient satisfaction. Our patients have told us that the wait times between the physician's discharge orders to the actual discharge time has historically been too long. Once the patient knows he or she is being discharged, they naturally want to go home as soon as possible.
"Sinai is piloting a program to encourage its nursing staff to complete the discharge as soon as possible to better meet expectations."
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