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6 Google+ Positives for Healthcare

Gienna Shaw, for HealthLeaders Media, July 12, 2011
2. Business Opportunities
There are more business features to come

Christian Oestlien, a Google+ product manager, explains why businesses should hold off on creating Google+ accounts and teases some of what’s to come later this year, including rich analytics.

“We will be doing some testing,” Oestlien says in a video on his Google+ page. “We’re going to take a small group of brands, businesses, and other entities and create profiles for them and see how users interact with them via circles, through the stream, and even how they communicate with them through hangouts.”

Click here to fill out a Google+ entity profile application to be considered for the business test group.

3. Narrow Settings
It allows for fine-tuning

You know that one person on Facebook who really does list what he ate for lunch every single day? Or posts endless pictures of her cats? You have a few choices: Suffer through all of their posts, block all of their posts, or un-friend them. One of the biggest advantages Google+ promises is the ability to fine-tune your settings. You can “mute” just one post, for example, so you don’t have to see all the follow-up comments about the deliciousness of bologna.

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3 comments on "6 Google+ Positives for Healthcare"


Gienna Shaw (7/25/2011 at 4:19 PM)
Dan[INVALID]agree on all points. Kevin[INVALID]You can add anyone you want to a circle[INVALID]if they do not add you back nothing you send will reach them (much like Facebook). Another solution may be to have patients opt-in[INVALID]they would sign up for one or more of your circles.

Dan Hinmon (7/22/2011 at 10:55 AM)
Bring on the competition! So many of these features could be easily incorporated into Facebook. If nothing else, the entry of the Google+ gorilla will push Facebook even harder to innovate. For now, though, most healthcare marketers are fetter fishing where the fish are (Facebook) than chasing this shiny new object.

Kevin (7/13/2011 at 11:26 AM)
As stated, "The keystone feature Google+ is the ability to sort your contacts into groups" and send "to all patients or only to those who are interested in one particular topic." But what about your contacts' rights to not be included? Maybe that does not matter for social interactions, but if this is going to be used in healthcare, shouldn't it be a two-way street, where both parties agree to be in a "circle"? In other words, a patient may not want to be in your Diabetes circle.