Dyson's fledgling organization, HICCup, found its footing in those sessions, and also a CEO, Rick Brush, who spent nearly a decade at Cigna, where he was chief strategy and marketing officer for the national employer segment and launched the payer's Communities of Health venture.
Photo: courtesy of Joi on Flickr.
At one of those early scoping sessions, Brush asked the kinds of tough questions about what Way to Wellville should be measuring that landed the answers in HICCup's FAQ and himself in the CEO's chair, Dyson tells me.
A 'Learning Lab for Health'
"What we're trying to do is almost create a learning lab for health with subsidiary projects and contests along with the five-year marathon," Dyson says.
Back to that lengthy application, which goes beyond asking about a community's healthcare, straight to the health of a community, seeking such metrics as percentage of temporary residents, household income, poverty levels, and a slew of outcomes data – percentages of a community with diabetes, heart disease, asthma, smoking status, obesity and more.
Applicants also have to describe their top previous successes and failures trying to improve community health, healthcare financing innovations such as ACOs, patient-centered medical homes, population health, bundled payments, and so on.