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How to Motivate Clinical Staff for Value-Based Purchasing

Karen Minich-Pourshadi, for HealthLeaders Media, September 26, 2011

Moylan acknowledges that challenges come with the moral obligation approach, such as trying to educate the staff on what value-based purchasing is about. “That’s why we’re doing audits. It’s a kind of peer pressure if you’re not doing what you’re supposed to be doing,” he says.

So to sum up, to get your staff on board with VBP, moral obligation and peer pressure can be a successful carrot and stick, while still saving money. 

Pumpian says the key to this approach is for healthcare leaders to “identify the clear connection of cost savings with an act, and then implement that act in a manner in which everybody understands it to be the ‘right thing to do.’”

Perhaps one of the best lessons learned from these CFOs is that, for healthcare workers, value-based purchasing is not primarily a financial or clinical initiative. Instead, you must understand and harness the moral nature of your team.


Karen Minich-Pourshadi is a Senior Editor with HealthLeaders Media.
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1 comments on "How to Motivate Clinical Staff for Value-Based Purchasing"


mparker7198 (9/28/2011 at 4:04 PM)
How interesting that the key point for employees to take action is "It's the right thing to do." That's the same thing that came out in the hand hygiene study: healthcare providers couldn't be bothered to wash their hands to keep themselves healthy, but stressing the fact it was the right thing to do to keep their patients healthy[INVALID]-well, that was sufficient motivation. Who'd have thought?