A quarter of respondents to HealthLeaders' Intelligence Report said their employee base was the preferred place to start population health management. Reading Health will initially do the same.
"The first thing we are going to do is look at the population of our own employees and use them really as a laboratory to hone our skills at managing populations, by engaging primary care physicians more directly and incentivizing patients to participate in their own care," Jones says, noting that employees will receive an inducement to complete a health risk assessment, although it will not be mandatory.
Along with achieving employee buy-in for its new population health management strategy, Reading Health is also seeking to educate its physicians to encourage engagement.
"We have a clinically integrated network of employed and independent physicians in order to help facilitate population health management," Matthews says. "We are finding that as they become more informed, they are coming on board with the idea and seeing their role as they move forward with evidence-based medicine, data collections, and analytics."
"Over the past year, we've spent quite a bit of effort working with physicians to educate them about what clinical integration is and how it enables us to facilitate population health management," Jones adds. "They are understanding it more, and they see how the industry is moving in this direction."