6 Things Customers Want Health Plans to Know
Consumers are looking forward to health insurance exchanges. Thirty-seven percent of the respondents indicated HIX will make it easier to find and purchase a competitive health insurance plan. Health plans considering skipping HIX may want to reconsider. Thirty-four percent of consumers said they would have a less favorable impression of a health insurance company that decided not to participate in their state's health insurance exchange.
Consumers want to "friend" you. About one-third of survey respondents have used social media channels for healthcare purposes, such as connecting with health organizations and other people with shared health interests. Facebook (18%) and YouTube (12%) are the most popular social media venues. Health plans are employing social media to let their members know about plan benefits, personal health, and wellness goals, among other uses. Healthcare organizations are experimenting with building stronger connections and communities through social media, a trend expected to continue in 2012.
Margaret Dick Tocknell is a reporter/editor with HealthLeaders Media.
- HCA to Acquire CareNow Urgent Care Centers
- BCBS Tries New Drug Contracting Model
- Dental Board Case Before SCOTUS Has Far-Reaching Implications
- Abington Health, Jefferson Health Plan '100% Equal' Merger
- The Case for Recycling Surgical Supplies
- Federal Appeals Court Mulls Observation Status
- 76% of Physicians Don't Like CMS Quality Reporting Programs
- How the Military's EHR Reboot Will Impact Interoperability
- Ballot Initiative Pits Providers Against Payers in SD
- How One Health System Saved $3.5M in Benefits Costs