6 Things Customers Want Health Plans to Know
Consumers are looking forward to health insurance exchanges. Thirty-seven percent of the respondents indicated HIX will make it easier to find and purchase a competitive health insurance plan. Health plans considering skipping HIX may want to reconsider. Thirty-four percent of consumers said they would have a less favorable impression of a health insurance company that decided not to participate in their state's health insurance exchange.
Consumers want to "friend" you. About one-third of survey respondents have used social media channels for healthcare purposes, such as connecting with health organizations and other people with shared health interests. Facebook (18%) and YouTube (12%) are the most popular social media venues. Health plans are employing social media to let their members know about plan benefits, personal health, and wellness goals, among other uses. Healthcare organizations are experimenting with building stronger connections and communities through social media, a trend expected to continue in 2012.
Margaret Dick Tocknell is a reporter/editor with HealthLeaders Media.
- CMS Sets 2014 Pay Rates for Hospital Outpatient and Physician Services
- New G-Codes to Pay Doctors for Broad Array of Non-Face-to-Face Care
- States Rejecting Medicaid Expansion Forgo Billions in Federal Funds
- FDA hopes hospitals will switch to newly regulated pharmacies
- Douglas Hawthorne—A Chance to Do Something Big
- Not-for-Profit Hospitals Find Opportunity Amid Uncertainty
- Why You Should Involve Patients in Nursing Handoffs
- 'Country Doctor of the Year' Embraces Challenges of Rural Medicine
- The 5 Biggest Healthcare Finance Trouble Spots
- Telehealth Improves Patient Care in ICUs