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HIX Success Could Generate Add-On Revenue for CT

Christopher Cheney, for HealthLeaders Media, April 22, 2014

Madrak called providing the code an example of "exchange-in-a-box" HIX services. Under that scenario, there would be "little involvement on our part." In contrast, a full suite of HIX administration services would require hands-on involvement. A third option would be a level of services somewhere in between.

"We are actively trying to turn this into a business operation," he said, adding Access Health CT officials want to offer "valuable services to other exchanges to literally generate a new revenue stream."

Madrak said there would be some "administrative issues to work through" before the Connecticut exchange could start charging for HIX services. A key issue is deciding on a form of payment, Madrak said. A couple of options under consideration are a consultancy fee and monthly "member" fee.

Access Health CT, which is widely viewed as one of the strongest public exchanges in the country, has a strategic edge over most of the other exchanges, Madrak said. "We are able to take more of a leadership position because we were stable in our enrollment period, and now we can be forward thinking."

As they look to the future, Connecticut officials see an opportunity to play a large part in a regional HIX mix. "The country probably doesn't need 50 individual exchanges," Madrak said.


Christopher Cheney is health plans editor at HealthLeaders Media.
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