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Patient Loyalty Programs Show Their True Value

Marianne Aiello, for HealthLeaders Media, February 1, 2012

By luring senior patients into the hospital for free health screenings and seminars, Botsford is able to bring high-risk patients in the door before they need to see a physician. The VIP card's guarantee of physician access within 24 hours makes it easy for patients to get in touch with their doctors—and perhaps cut down on some unnecessary ED visits.


Creating a sense of community

Patient reward programs can change a hospital's image from a place to go only in time of crisis to a community center.

If a local resident becomes used to dropping by your organization for health fairs and special events, he or she will be more comfortable receiving care there when the time comes.

Botsford does this with its Generations program. For just $15 a year, seniors can go on hospital-sponsored trips to the symphony, the theater, and even a casino. Sure, none of these outings are remotely health-related, but they build strong relationships with the community members who attend.

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1 comments on "Patient Loyalty Programs Show Their True Value"


Lilly katz (2/1/2012 at 5:19 PM)
Though it is very nice to conduct programs for seniors, what is more important[INVALID]-is that doctors, nurses and hospitals should treat patieties with integrity, ethical values. Doctors are not telling the truth about the chemical toxic side effects about medication and putting more blame on other issues-instead of the telling the truth about medication. We sometimes do need medication but at the same time, doctors prescribing medications must be honorable and monitor the patient medication[INVALID]-and should be more concerned about the patient's health and not the perks he receives from the pharmacetuical companies. Lilly Katz