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Promote Hospital Staff Safety with Publicity

John Commins, for HealthLeaders Media, September 12, 2011

But here’s the rub: It works. By doing it this way, Vanderbilt has sent the message to the public that they are dealing with this undeniable and disturbing reality in a proactive and positive way. With an understanding of the problem, the public will sympathize and demand action to protect healthcare workers, who in every community are their friends and neighbors.

Sign up for a violence prevention program. There are several out there – just ask around. Find one that emphasizes risk assessment and de-escalation techniques. The cost of such a program will likely be made up in improved employee safety and morale, and by the free and positive publicity you will generate when you make public your proactive efforts.

John Commins is a senior editor with HealthLeaders Media.

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