Philanthropy Yields $9B for NFP Hospitals in 2012
"Even in a rural area you can do things like hold your annual campaign four to five times a year targeted to different donors," he says. "There are activities that are able to generate more ROI. You are not going to achieve what a large hospital in New York does, but you can still make jumps in your fundraising levels."
The effectiveness and efficiency of fundraising efforts were little changed over the year, according to the report. For every dollar spent on fundraising programs, median ROI was $3.22 in FY 2012, only two cents less than in FY 2011. The cost to raise a dollar (CTRD) also remained steady, with a median of 31 cents.
The median CTRD for children's hospitals and academic hospitals was lower than the overall median at 25 cents and 19 cents, respectively.
"With children's hospitals and university-based hospitals, the ROI is higher and the cost to raise a dollar is lower," McGinly says. "They do have advantages. For example, children's hospitals have a tremendous appeal, so some of those dollars are going to come with less effort."
- CDC Warns of Antibiotic Overuse in Hospitals
- Two-Midnight Rule Must be Fixed or Replaced, Say Providers
- Care Coordination Tough to Define, Measure
- Don't Underestimate Emotional Intelligence
- The Secret to Physician Engagement? It's Not Better Pay
- SCOTUS Review of NC Board Case 'A Very Big Deal' to Providers
- Yale New Haven Health Partners with Tenet Healthcare in CT
- Evidence-Based Practice and Nursing Research: Avoiding Confusion
- Physicians Take SGR Repeal Message to Washington
- Size Matters in Antibiotic Overuse