Healthcare Philanthropy: It's Your Job
Running a healthcare institution is about to get a lot more challenging, and in many cases there won't be a financial cushion to fall back on. As heads of the bully pulpit, that means CEOs have to do a better job of articulating the continuing need for more charitable giving to their institutions and identifying potential donors. It appears your peers in Canada have already gotten that message across. Despite the recession, giving from 2008-2009 actually increased there, by 5.2%.
It's time to make philanthropy a strategic imperative.
Philip Betbeze is senior leadership editor with HealthLeaders Media.
- CDC Warns of Antibiotic Overuse in Hospitals
- Two-Midnight Rule Must be Fixed or Replaced, Say Providers
- Care Coordination Tough to Define, Measure
- Don't Underestimate Emotional Intelligence
- The Secret to Physician Engagement? It's Not Better Pay
- SCOTUS Review of NC Board Case 'A Very Big Deal' to Providers
- Yale New Haven Health Partners with Tenet Healthcare in CT
- Evidence-Based Practice and Nursing Research: Avoiding Confusion
- Physicians Take SGR Repeal Message to Washington
- Size Matters in Antibiotic Overuse