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Healthcare Philanthropy: It's Your Job
Philip Betbeze, for HealthLeaders Media, October 1, 2010
Running a healthcare institution is about to get a lot more challenging, and in many cases there won't be a financial cushion to fall back on. As heads of the bully pulpit, that means CEOs have to do a better job of articulating the continuing need for more charitable giving to their institutions and identifying potential donors. It appears your peers in Canada have already gotten that message across. Despite the recession, giving from 2008-2009 actually increased there, by 5.2%.
It's time to make philanthropy a strategic imperative.
Philip Betbeze is senior leadership editor with HealthLeaders Media.
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Comments are moderated. Please be patient.
Bogey (10/4/2010 at 9:48 AM)
Sadly, Mr. Betpeze missed an important point about why some choose not to donate to healthcare institutions, such as hospitals. While health insurers average a mere 3% profit (PriceWaterhouseCoopers 2008 study), some hospitals and their affiliated organizations continue to expand with elaborate ornate facilities, raising consumers' eyebrows. For the lay consumer watching what appears to them to be this extravagance in the middle of a healthcare debate calling for lowering cost, it shouldn't be surprising that they close their wallets when these same institutions come hat in hand asking for money. No, the institutions should start by cutting their cost, negotiating lower rates with insurers, and expanding more modestly with at least the appearance of frugality. Only then will many lay folks consider helping them out financially.