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CFOs' Leadership Role, Often Overlooked, Gets Some Sunshine
Philip Betbeze, for HealthLeaders Media, August 26, 2011
It will be interesting to see what new ways our group of CFOs is monitoring and acting upon the big trends in the healthcare business, from ACOs to cost containment to ICD-10 to Value-Based Purchasing. The initial and most important decisions surrounding these macro trends in the industry will be made with considerable input from this group, and we plan to dig deep on their solutions, challenges and expectations for the coming years in healthcare.
We are in a period during which we'll see perhaps the biggest amount of change in history as healthcare moves from being a service provider and price setter to a value creator and service differentiator.
I can't wait to get started.
Philip Betbeze is senior leadership editor with HealthLeaders Media.
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Comments are moderated. Please be patient.
bob (8/26/2011 at 2:23 PM)
I hope that you or other moderators at the conference urge CFO's not to be shy about involvement in non-financial issues in setting new directions for their organization in caring for patients, populations and targeted communities. They should be visionaries about health improvement, contributing right up front not only to "Return-on-Investment" issues, but also in discussion of the health improvement goals of necessary new investments.