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5 Hospital CEOs Who Get It

Marianne Aiello, for HealthLeaders Media, October 13, 2010

Jennifer Roel, CEO, Mountain Valley Regional Rehabilitation Hospital, Prescott Valley, AZ
Roel's path to a career in healthcare started with a car accident that left her with a spinal cord injury. Once she recovered, the Mountain Valley CEO decided to help others with disabilities and began working as a medical social worker before earning her MBA in healthcare administration.

As the chief executive, Roel continues to help those in need.

"Our hospital focuses on giving back to our community and volunteering time to assist others in need," she told The Daily Courier. A recent Mountain Valley Regional Rehabilitation Hospital fundraiser raised more than $1,000 toward a company-wide relief effort for victims of the Haiti earthquake, for example. And parent company Ernest Health hospitals will send clinical staff to Haiti. "I am proud to say that Mountain Valley will be sending 10 clinicians composed of nurses, occupational, physical, and speech therapists to Haiti in September."

Though Roel and the other four CEOs in this article have unique stories, there are countless other hospital executives with equally inspirational backgrounds and experiences. It's up to the hospitals' marketers to make sure the staff and community know about them, or else their stories may get lost amidst those of misbehaving CEOs..

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4 comments on "5 Hospital CEOs Who Get It"


Todd (10/20/2010 at 4:11 PM)
pmckenney, I would suggest not accepting Medicare or Medicaid as a way reduce cost. By not accepting loss leader patients, the hospital can reduce what it charges private payers and INCREASE revenue! See what the Mayo Clinic is doing in Arizona.

pmckenney (10/15/2010 at 6:25 PM)
Commenter "Bluetooth" appears to have missed the entire point of this article. The CEO's were not trying to "attack the heart of the problem with the health care crisis" - and they deserve commendation for trying to address customer service and staff/patient satisfaction. As for healthcare costs, I'd appreciate Bluetooth's suggestions on how hospital CEO's might dramatically reduce charges for tests and services - while still making payroll and maintaining facilities. Hospitals must improve efficiency, increase safety and quality and become transparent about costs. However, until our payment systems are radically reformed, most hospitals are at the mercy of Medicare/Medicaid and large commercial insurers. Innovations such as ACO's hold promise, but must be designed well and piloted to see if they will work outside of highly-integrated systems such as Geisinger or Kaiser.

bluetooth (10/14/2010 at 6:28 PM)
Arranging the Chairs on the Deck of the Titanic. Yawn. No, these CEOs really DON'T get it, despite their babledom as reported here. Until the cost of care comes down, we aren't really attacking the heart of the problem with the healthcare crisis – IT'S THE COST OF CARE, STUPID!! We'll know they "get it" when we see dramatic reduction in fees, from bandages, to MRIs, to per-day charges.