ACOs Widen Marketing's Scope

"Health systems need to consider forming strategic alliances to reform health care in their community (what Nebraska Medical Center has done) or well-funded organizations outside of the community may become the dominate provider of managed risk populations," Barber says.

Last week, I covered this topic of forming a strategic alliance in order to consolidate resources and cut bottom line costs. For more tips and strategies, register for the Creating an ACO Marketing Language webcast  which airs July 27.  

Speaker Tadd Pullin has provided consultation in ACO branding and communication strategies for the Accountable Care Alliance, a partnership formed in February 2010 by Methodist Health System, The Nebraska Medical Center, and their affiliated physicians.

Speaker Mike Barber has designed and implemented population health management systems for commercial, Medicare, and Medicaid populations during his career and is currently working with health systems, medical groups, long-term care providers, and disease management companies to develop their care management capabilities for ACOs and other risk-sharing relationships.