Twitter has this one-on capability via direct messaging. But Google+ may be a better tool for one-one-one contact. More targeted marketing efforts should head for this option, in my opinion. Say you are marking a gender-based service line and want to target the ladies but not the gentlemen. Google+ may be the solution.
The platform is similar to the "like" option that is available on Facebook. When someone finds something they like on the web, they can give it a +1. The number of +1's a site has, can indicate popularity.
Where Twitter stops, Google+ can pick up the conversation because it gives the option of preaching to different audiences by sorting your contacts into groups (or circles). For example, I can broadcast the latest to my circle of cockapoo enthusiasts and craft other messages for work appropriate audiences.
"Large systems with multiple hospitals could send out one message to every contact in the system or just a handful of volunteers at one small hospital. To all patients or only to those who are interested in one particular topic," writes Gienna Shaw, HealthLeaders senior editor.
"Multi-person video chats are just one example—healthcare organizations could use them to conduct small group meetings among remote employees or even as focus groups among patient advisors," she adds in a recent column, 6 Google+ Positives for Healthcare.
Critics are saying Google+ could easily knock Facebook off the map.
In conclusion, don't be afraid to use the technology to get the conversation started. Twitter can be a healthy distraction and valuable tool if used correctly. Hmm, I might just make that my next Tweet…