Playing to Win Patient Engagement
The online contest draws the audience of moms back to the website not only to view the pictures of their children, but also receive information about the Family Birth Center.
Gaming techniques such as contests can play to our natural competitive drive.
WEBCAST: Quantify and Cultivate Patient Engagement
When: September 22, 2011
Register today for this live webcast
Gabe Zichermann, CEO of the iPhone apps development firm beamME and a marketing author who coined the term gamification, compares the technique to the operations of a casino. A casino operator, for example, knows the yield of a slot machine to a high degree of certainty, he says.
A marketer placing a static billboard can't be as certain about what that ad will inspire consumers to do. "Where possible, I would, as a marketer, prefer to put a game in front of my users, because I'll get more predictability, more engagement, more time spent," Zichermann said.
"Games are a powerful mechanism for manipulating user behavior."
Gamification should be on the minds of marketers as a cost-saving way to include employees and patients in the activities of a facility. Online games have a competitive quality that can keep patients coming back for more. Contests can be as simple as posting rules and a sign-up sheet around the building and can payoff in employee engagement and patient education.
Marketers, it's time to play – you have nothing to lose.
Questions? Comments? Story ideas? Anna Webster, Online Content Coordinator for HealthLeaders Media, can be reached at email@example.com.
Follow Anna Webster on Twitter
- Two-Midnight Rule Must be Fixed or Replaced, Say Providers
- CDC Warns of Antibiotic Overuse in Hospitals
- Don't Underestimate Emotional Intelligence
- The Secret to Physician Engagement? It's Not Better Pay
- Care Coordination Tough to Define, Measure
- SCOTUS Review of NC Board Case 'A Very Big Deal' to Providers
- Yale New Haven Health Partners with Tenet Healthcare in CT
- Physicians Take SGR Repeal Message to Washington
- Size Matters in Antibiotic Overuse
- Evidence-Based Practice and Nursing Research: Avoiding Confusion