Jury's Still Out On QR Codes
Another benefit of the codes is to provide cost savings relating to patient education. Instead of installing costly patient education kiosks, health leaders can provide QR codes in waiting rooms. Patients can then scan the codes to gain more information about a particular topic or procedure.
"Also, it's more private because you can view the information on your phone, without having to ask anyone," Jones says.
A potential downside to QR codes is usability. Knowing your demographic is important when deciding where and if to implement a QR code.
Not all people have smartphones and thus, do not have the ability to scan the code. Although 83% of Americans have a cell phone, only 35% of the population has a Smartphone, according to Pew Research Center's Internet & American Life Project.
Bernie Schultz, senior marketing specialist for WI-based Monroe Clinic, knows that his patient demographic is mostly elderly patients who would see the print ad but most likely would not have the right technology to access the online portion.
If a healthcare facility is looking to use the QR code, it also must make sure that the linked website will be compatible with the mobile platform. Example: Is your website in flash? Then it will not work on a tablet PC. The user must also have a mobile app with the ability to scan the code; many of these apps are available for free.
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital
- Consumerism Drives Healthcare Branding, Rebranding Efforts
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- 3 Traits Personality Assessments Can't Reveal
- Carondelet to Pay $35M to Settle Fraud Allegations
- Antibiotic Overuse a 'Huge Threat' to Patient Safety, Says CDC
- Cleveland Clinic Partners with North Shore-LIJ for Heart Care