By luring senior patients into the hospital for free health screenings and seminars, Botsford is able to bring high-risk patients in the door before they need to see a physician. The VIP card's guarantee of physician access within 24 hours makes it easy for patients to get in touch with their doctors—and perhaps cut down on some unnecessary ED visits.
Creating a sense of community
Patient reward programs can change a hospital's image from a place to go only in time of crisis to a community center.
If a local resident becomes used to dropping by your organization for health fairs and special events, he or she will be more comfortable receiving care there when the time comes.
Botsford does this with its Generations program. For just $15 a year, seniors can go on hospital-sponsored trips to the symphony, the theater, and even a casino. Sure, none of these outings are remotely health-related, but they build strong relationships with the community members who attend.