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Best Hospital Websites Put Patients First

Marianne Aiello, for HealthLeaders Media, March 28, 2012

Embarking on the redesign journey
St. Helena began its redesign process in October 2010.

It opted to join the content management system that had been selected for use by all Adventist Health facilities. Though some parts of the system were predetermined, there was still plenty of flexibility to allow for St. Helena’s priorities and character to come through, Cowan said.

"In addition to being a health resource for the communities we serve, we specialize in several services which draw patients from great distances," he said. "Our website needed to be both a servant to the community as well as a stand-out resource for medical tourists.  We wanted the site to be intuitive, easy to navigate, patient focused and visually striking."

Cowan and his team also decided to combine St. Helena’s three regional campuses into one site, with individual location pages underneath it.

"This gave all three communities access to the same great body of information without the cost and complexity of maintaining three unique sites," he said.

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1 comments on "Best Hospital Websites Put Patients First"


Bill Sterzenbach (2/6/2013 at 9:54 AM)
Sometimes it makes sense to hide the milk. In fact, there is a very good reason why it's not by the register. When determining the architecture for your site, you need to determine which items need to be by the register and which should be in the back aisle. Too often, health-related websites make info TOO accessible - sometimes a visitor SHOULD be required to learn a bit before getting to "the goodies". For example, a few pages on the risks and costs wedged between a marketing piece on robotics and the "contact us about robotics options" page.