Hospital Hypocrisy on Sponsorship Must End
Twenty-seven of the 14,000 nationwide McDonald's restaurants reside in hospitals today, according to the fast food giant.
(By the way, a McDonald's spokesperson defended their hospital locations by stating, "Today, we offer more variety than ever in our menu and we trust that our customers will make the appropriate choices for them, their families and lifestyles.” To which I say, Ha!)
Fast food chains in hospitals is one of the most clear-cut conundrums in the history of hypocrisy. Unacceptable.
How can physicians preach preventative medicine and the importance of a healthy lifestyle when a patient can pick up a Big Mac on the way out? Or worse, what if a patient sees a fast food wrapper in their doctor’s or nurse’s trash can?
The photo posted on the NPR article shows at least three patient caregivers in line at McDonald's at Cleveland Clinic. Is that the message you want to be sending to patients?
The road ahead for hospitals and their corporate ties is not easy. Sure, corporate sponsorships are often a necessary evil. But when you cross the line from enjoying a beneficial corporate relationship to sending mixed health messages to patients, the necessary evil becomes a liability to your reputation.
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