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3 Ways Green Hospital Initiatives Aid Marketing Efforts

Marianne Aiello, for HealthLeaders Media, June 6, 2012

2. Fostering community engagement
In order to further stand out in the community, Cleveland Clinic has set its green sights on more than just energy-efficient building. The organization has been sponsoring a farmers marketing for five years.

Cleveland Clinic began the Community Farmers Market program in July 2008 as an effort to offer healthy, local food options to the surrounding neighborhood and employees in an environmentally friendly way. About 2,000 shoppers visit the flagship market on Cleveland Clinic's main campus each week, including local residents, patients, visitors and employees.

The farmers market is a unique, positive way to promote locally farmed food and help the community adopt healthier eating habits.

"As part of Cleveland, we are committed to being a healthy, vibrant city on a blue lake," Vernon says. "We are part of making this the best place to live, through caring for patients, conserving energy, and protecting our environment." View Slideshow.

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1 comments on "3 Ways Green Hospital Initiatives Aid Marketing Efforts"


Martina Steen (6/7/2012 at 12:14 AM)
Hospitals taking a more holistic approach to promoting health and bettering lives of people seems to be a natural step. By being a pro-active role models this way could in the long run prevent people seeking care. It's a win-win situation.