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Hospitals Tie In to Olympics' Goodwill

Marianne Aiello, for HealthLeaders Media, July 25, 2012

Orthopaedic & Spine Center of the Rockies

This specialty center, which has offices in Fort Collins and Loveland, CO, isn't sending off a celebrity spokesperson to the Olympics—it's sending one of its own employees. The organization is temporarily saying goodbye to Athletic Trainer Erika Rice, who the U.S. Olympics Committee chose to work with athletes in London.

"I've never been to England," Rice said in a very well-constructed press release. "I'm so excited to work with the athletes. I never thought the Olympics would be a possibility. Now to be chosen to work there is unbelievable."

OSCR's marketing team was smart enough not to stop there. The press release goes on to detail Rice's past international experience, such as working as a trainer with the U.S. women's wrestling team in China and Mongolia in 2011 and 2012, as well as her local experience, including driving to high schools, colleges, and pro rodeo events in Colorado.

Marketers went on to point out that Rice's upcoming international experience continues a tradition for OSCR's sports medicine staff. Another of its athletic trainers worked at the Summer Games in Athens in 2004 and the sports medicine outreach director worked with athletes in Beijing in 2008.

Rice's Olympic experience reflects well on Orthopaedic & Spine Center of the Rockies, its clinical team, and their worldly expertise. What healthcare organization wouldn't want to claim that its trainer worked at the Olympics?

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