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Gundersen Revs Population Health Initiatives

Marianne Aiello, for HealthLeaders Media, August 29, 2012

"This campaign uses an interactive website and content portals, leverages digital marketing as well as traditional marketing venues, and includes primary clinic integration and local event components to increase consumer involvement at the community level where our primary care practitioners interact with patients and the community," Maas says.

"Due to resource limitations, this effort has not been fully developed, but it will continue to evolve and our marketing efforts will continue to focus on supporting population health."

The backbone of Gundersen's population health efforts have been several strong community partnerships that it has developed over the years. Here is a summary of the most successful endeavors they've launched across many industries.

Local businesses

Gundersen partnered with Stansfield Vending, Inc., to ensure that at least 30% of the items in hospital vending machines are healthy snacks. These healthy items are offered at a reduced price—about 75 cents—and unhealthy items get an increased price—about $1.25. Point-of-purchase reminders, such as green buttons, aim to persuade individuals to make healthy choices. More than 70 businesses have adopted the healthy choices program for their vending machines.

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