Healthcare Image Management Done Right

"We also want to show that despite all of these skills, nurses work under a great deal of pressure. We want to invite members of the public to imagine what it might be like to be the nurse, dealing with life or death situations and being with people at the crucial moments in their lives."

Each billboard invites viewers to log on to the campaign microsite containing a promotional video. Below the video, the site asks visitors to identify whether they are a healthcare worker or member of the public.

From there they go on to a more targeted landing page with information about the campaign, a video message from Peter Carter, and positive nursing news stories.

"We want to invite members of the public to imagine what it might be like to be the nurse, dealing with life or death situations and being with people at the crucial moments in their lives," said RCN Chief Executive and General Secretary Peter Carter.