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3 Outstanding Breast Cancer Awareness Campaigns

Marianne Aiello, for HealthLeaders Media, October 24, 2012

High-tech breast risk assessment tool

El Camino Hospital in Mountain View, CA, launched a comprehensive high-risk breast program this month, featuring a tablet-based assessment for patients. The program is aimed at the 3—6% of the mammography population that is considered high-risk.

The program begins with Breast Health Center mammogram patients completing the risk assessment via electronic tablet while they wait for their appointment. Physicians share the assessment results, along with their mammogram results, with patients and the patient's referring physician.

All who identify as high-risk are contacted by a nurse within a week to discuss additional screening options such as genetic counseling and BRCA genetic testing.  

The Breast Health Center has also recently adopted Volpara, breast density measurement software that helps radiologists assess breast density more objectively and determine who might benefit from additional screening.

The program also uses advanced diagnostic equipment, including one of the most powerful breast MRIs available and a new 3-D breast ultrasound. The hospital says it is the first hospital in Northern California to offer the advanced 3-D screening option.

Launching this tablet-based risk assessment tool and high-risk breast program during breast cancer awareness month was a smart move on El Camino Hospital's part. This tactic is worth considering for other organizations, especially those that are budget-challenged, as the national breast cancer organizations basically do the initial awareness for you during October.

Once the topic is already top-of-mind for patients, it's the best time to hit them with your organization's services and specific messaging.

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1 comments on "3 Outstanding Breast Cancer Awareness Campaigns"


Kate Grey (10/24/2012 at 7:39 PM)
Marianne, thank you for recognizing St. Rose Dominican Hospitals as one of the nation's outstanding breast cancer awareness programs. I am new to St. Rose, and this year was my first Regatta. It was held two Saturdays ago - just three days after my own mother was diagnosed with breast cancer. Given that, it was especially moving for me to watch breast cancer survivors participating in the Flowers on the Water ceremony, as well as to see teams of survivors paddling away aiming to win, and other teams from around the world paddling in support. It's a special thrill to see your recognition of our program.