2.Promoting holiday-based good deeds
It's safe to say all hospitals engage in some sort of charitable activity around the holidays, whether it be orchestrating a toy drive, donating to a soup kitchen, or making a monetary contribution. Whether these good acts take place around the holidays or throughout the year, it's important to let the community know exactly how the hospital is giving back.
I was most struck by the efforts of Pike County Memorial Hospital, a 25-bed facility in Louisiana, MO. The community hospital has a tradition of collecting everything from canned food to gloves to turkey in order to give back to those in need in its community. Local schools receive the donations.
"It really makes you feel good knowing that you are helping a child keep warm this winter," said Lisa Pitzer, RN and director of the medical/surgical unit that organizes the hat and glove drive.
What's more, one of the hospital's clinics donated the cash prize it won from an organization-wide Halloween costume contest back to the holiday giving drive. There are generous staff members like this everywhere, and it's vital to let the community know that your organization cares for all aspects of their wellbeing.