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Top 3 Ways Hospitals Take Advantage of Holiday Cheer

Marianne Aiello, for HealthLeaders Media, January 2, 2013

2.Promoting holiday-based good deeds
It's safe to say all hospitals engage in some sort of charitable activity around the holidays, whether it be orchestrating a toy drive, donating to a soup kitchen, or making a monetary contribution. Whether these good acts take place around the holidays or throughout the year, it's important to let the community know exactly how the hospital is giving back.

I was most struck by the efforts of Pike County Memorial Hospital, a 25-bed facility in Louisiana, MO. The community hospital has a tradition of collecting everything from canned food to gloves to turkey in order to give back to those in need in its community. Local schools receive the donations.

"It really makes you feel good knowing that you are helping a child keep warm this winter," said Lisa Pitzer, RN and director of the medical/surgical unit that organizes the hat and glove drive.

What's more, one of the hospital's clinics donated the cash prize it won from an organization-wide Halloween costume contest back to the holiday giving drive. There are generous staff members like this everywhere, and it's vital to let the community know that your organization cares for all aspects of their wellbeing.

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1 comments on "Top 3 Ways Hospitals Take Advantage of Holiday Cheer"


Leah Ekmark Williams (1/2/2013 at 1:13 PM)
Thanks for the great article with reminders and tips about ways for hospitals to spread holiday cheer in their communities. These are all great ideas and definitely [INVALID] pressworthy opportunities, especially within the community. We also found success with a singing hospital employee from Lake Pointe Medical Center in Rowlett, Texas. Lake Pointe has a "rapping nurse" who [INVALID]d a CPR rap - we were able to use this angle during the back to the back-to-school season and put a fresh spin on CPR techniques for the media. They loved it and it had great visual appeal! You can view the video here: http://ow.ly/gugoy. I hope this tip helps other hospital PR or marketing pros as they are looking for new angles to get the media's attention in 2013.