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3 Better Ways to Market Bariatric Surgery

Marianne Aiello, for HealthLeaders Media, December 11, 2013

The fashion show features three scenes—casual, dress wear, and a wedding scene, which this year featured a patient who wore a size 26 before weight loss and now wears a size four dress. The event was free and open to the public.

With the right amount of social media buzz and press coverage, a fashion event like this could prove to be even more successful in attracting new patients than developing a visualizer app. Like the app, the event allows potential surgical candidates to see the results they may achieve, and it has the added benefit of creating a positive, celebratory atmosphere.

3.Celebrating Weight Loss Success in a Letter
The Weight Loss Surgery Center at Beth Israel Deaconess Medical Center in Boston publishes a quarterly "Weight Loss and Well Being" e-letter that goes out to former and potential patients alike.

Each issue features a weight loss surgery success story, news about patients and staff, healthy recipe tips, and a lighthearted feature about avoiding temptation. It also includes a Q&A with a trainer, a Q&A with a nutritionist, and a nutrition quiz.

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1 comments on "3 Better Ways to Market Bariatric Surgery"


Mike Ranson (12/11/2013 at 1:46 PM)
An App, a newsletter, and a fashion show? That's it? An App? Really?