Hospitals Entice Patients with iPads, Quiet Spaces
To find out, I simply need to book a visit at one of the eight new Mosaic Life Care centers, practices that are part of Heartland Regional Medical Center in St. Joseph, MO. There, greeters check patients in on iPads and escort them down the hall to see their physicians.
The buildings also feature lobbies with waterfalls, modern metal sculptures, and multistory atriums. And get this—there are no reception desks. No waiting rooms either.
The hospital decided to create these modern centers, with the help of a former Disney Imagineer no less, in order to maintain its bottom line while its former patient base stagnated. In 2010, hospital executives hatched a plan to expand into nearby affluent suburbs and tap into a new, younger demographic with modern, state-of-the-art clinics.
"We knew we would end up slowly dying by a thousand cuts," Mark Laney, Hartland president and CEO told the Kansas City Star. "We needed to dramatically reinvent ourselves to survive and thrive in a new environment."
Fewer Rooms, More Water-Birth Suites
Just outside Minneapolis, Methodist Hospital is seeking an influx of new patients as well, as it approaches the end of its $11 million birth center renovation, which aims to deliver a more personalized and relaxed environment for expectant mothers and families.
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