In addition to tweeting updates and posting Instagram photos on Twitter through a staff member's account (Swedish does not have its own dedicated Instagram account), Swedish drove curious followers to its landing page, which contained multi-media content about cochlear implants.
So if Swedish does not have an Instagram account, why did it decide to use that social platform?
"We're learning from our patients how hard it is to access information if you are deaf or have hearing loss, and, per a study in The Lancet, how this impacts the quality of healthcare," Dana Lewis, Swedish's digital media officer wrote on the hospital's blog. "People with hearing loss are not able to call on the phone to get more information or ask questions, so we decided to document via text (tweets) and images (Instagram photos) the cochlear implant procedure."
To follow up, Swedish posted additional resources for those dealing with hearing impairment and hosted two text chats to speak with hearing specialists, audiologists, patients who have had the procedure, and patient advocacy groups.
3. Supplementing Other Social Media Initiatives
UCLA Health is another healthcare organization that uses Instagram as just one of its many social media tools, including—wait for it—Facebook, Twitter, YouTube, Google Plus, Pinterest, Sharecare, Flickr, and LinkedIn.