But returning to CHIME, CIOs in attendance also pointed out that the public, which is so annoyed by healthcare.gov's shaky start, also requires a whole lot of educating about the kaleidoscope of choices the Web site presents them. And all of them are aware of the ticking clock—they must be signed up for coverage by the end of December to avoid a penalty.
Remember that healthcare CIOs aren't exactly sitting around waiting for things to do. They are up to their armpits in Meaningful Use, ICD-10, HIPAA Omnibus, accountable care organizations and a raft of other mandates and transformations that won't wait.
One CIO who I won't name even confided to me that he had received an email about the new health information exchanges from the CEO of his hospital's health plan, but he had not bothered to open it yet. "If I see anything exciting, I'll send it to you," he said to me.
As my colleague John Commins pointed out recently, hospitals are becoming default advisors on health insurance exchanges. CIOs I talked to at CHIME confirmed that this is happening, to lesser or greater degrees depending on the hospital.