The keystone feature Google+ is the ability to sort your contacts into groups. Large systems with multiple hospitals could send out one message to every contact in the system or just a handful of volunteers at one small hospital. To all patients or only to those who are interested in one particular topic.
The ability to customize these “circles” is endless. Internal circles could include employees, referring physicians, or major donors, for example. You could have circles customized by service line—one for cardiac patients, another for ortho, for example. Or for patients who are interested in health and wellness circles.
If all of this sounds a bit overwhelming, you’ll appreciate that all of the circles can be managed from one page with a fairly simple interface. You don’t have to log into one account to post diet tips and then another to send neighbors a construction update.
When a patient checks in with your Facebook page, there’s no doubt that they’re looking at a Facebook page. Although at this time there is no way to brand Google+ pages, they do have a lot of white space and a clean, streamlined look and feel. And you control what your posts look like—you can format text and post photos in a variety of sizes—both things you can’t do on Facebook and Twitter.