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10 Strategies for Healthcare M&A Success

Tami Hernandez, for HealthLeaders Media, December 13, 2010

Ideally, M&A communications experts should be brought in as early as possible to understand the transaction and strategic benefits so they can begin crafting the Strategic Communications Plan and creating the communications tools needed to make the transaction a success. This proactive planning provides a clear roadmap to achieving the financial and strategic goals of each transaction, and puts the acquirer in the driver’s seat.

Tami Hernandez is president of Venturis™, a strategic M&A communications organization. She can be reached at

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