HL20: Bruce Bodaken—Survival and the Need for Continuous Change
When he retires Bodaken says he hopes to get back to being a respectable tennis player. He also wants to teach at a local university and to do some board work. He will continue, in some capacity, to be part of the healthcare reform policy dialogue. "It's too important to me personally and too important to the country," he says.
He expects healthcare affordability to be a continuing challenge. "All of us involved in healthcare—hospitals, physicians, health plans, and pharma companies—need to get our administration costs down." Once that step is taken, he expects, over time, that healthcare will be affordable for the vast majority of Americans.
He notes that the government cannot afford to take the lead forever and that the industry needs to become self-sustaining at some point.
Bodaken says his Blue Shield legacy will be his work in healthcare reform and the risks he took to speak up for change in the industry. "I wasn't the darling of our industry when we first started down this path. But it is what needs to be done if we want to make transformative change."
Margaret Dick Tocknell is a reporter/editor with HealthLeaders Media.
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