In Retail Medicine, Opportunity for Market Share Growth
If You Can't Beat 'Em, Join 'Em
While Lynch knows his organization is competing with CVS Caremark for primary care market share, he says Main Line Health has a strategy that may turn the situation into a financial win.
"We have signed a deal with CVS to provide medical direction for their MinuteClinics, which enables us to get into the community where the non-traditional way of delivering care is becoming the traditional way," he says.
Lynch says the hope is that this relationship with CVS Caremark will turn Main Line Health into "part of the referral network of secondary and even primary care for people who need to be referred out of CVS to another care setting."
"Years ago, the thought of entertaining that kind of relationship with a direct competitor in primary care would have been very dangerous," Lynch adds. "But, now we understand that this is what consumers want. They want easy access to care for the really basic stuff, and when they need the next level of care, we want it to be our doctors who provide it."
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